What is this lawsuit about?

“Greenwashing” in Charmin toilet paper brand by making misleading environmental claims.

The lawsuit claims that Proctor & Gamble, the company that owns Charmin products, sources most of its wood pulp from the Canadian boreal forest, a crucial ecosystem, through harmful logging practices such as clear-cutting and burning. These practices, the lawsuit alleges, are in direct conflict with P&G’s public commitment to environmental conservation.

What is a class action?

A class action is a legal case through which one person makes a claim to the Court on behalf of a similarly situated class of people who have the same or a similar legal claim. A class action seeks to hold a defendant or defendants responsible for their conduct that affects each member of the class by resolving issues that are common to the class in the same legal proceeding, instead of each class member bringing a claim individually.

The individual who first files the claim must ask the Court for permission to proceed as a class action. If permission is granted (referred as “authorized” in Quebec, and “certified” in all other Canadian provinces) and the case may proceed as a class action, the Court will appoint an individual as “Representative Plaintiff” to represent the best interests of the class during the litigation and will define the class group. Each person who meets the criteria of the class group is considered a “Class Member”.

Who does this class action represent?

All individuals in Quebec who purchased Charmin toilet paper.

What should proposed class members do now?

For more information or to participate in this class action, please fill out the form on this webpage, and we will contact you.